Benefit Roller Lash Mascara – Review

Ok, so I’m jumping on the bandwagon a bit here as I know there are probably lots of reviews out on this mascara right now, but still I wanted to throw my two cents in. For those of you who haven’t heard, this month’s Elle magazine comes with a free sample of the brand new Benefit Roller Lash Mascara. This product isn’t even in stores yet so it’s a completely exclusive deal and at only £4, I had to snap it up.


A little Benefit back-story…

This is the third official mascara from the Benefit range. The first was the BADgal Lash Mascara, which to be honest was never particularly popular and received quite a lot of negative reviews for the clumpy formula and thick brush. Thankfully, Benefit took on board the criticism and came back a few years later with the They’re Real! Mascara. This quickly became a massive hit and has been the number 1 selling mascara in the UK for the past two years. Having used it previously, I can testify that it really is worth the hype and I did find it helped to give my lashes much more volume and length.

While I love the Benefit brand as a whole, I have found that some of their products can be a little hit and miss. For every amazing cult classic, such as the High Beam highlighter, the Hoola Bronzer or the Porefessional Primer, there have been some major disappointments (for me these were the Posietint, the High Brow pencil and most recently, the They’re Real! Push Up Liner). I’m hoping that this new mascara will be in the first camp.


What does Benefit say?

“This innovative Roller Lash mascara from Benefit helps to give you the look of longer lashes and it has a specially designed, flexible wand that gently grabs even the tiniest lashes to curl and set them. Flutter those gorgeous lashes and really get noticed with this Benefit mascara.”

What did I think?

Now, before I start this review I should warn people that I am very sceptical of expensive, high-end mascaras. In my view, there are some makeup products which are worth splashing the cash on; normally those that go on your face such as foundation, bronzer, tinted moisturiser, etc. However, I’ve used luxury and I’ve used cheap, drugstore mascaras; I’ve tried ones from Chanel, Dior and YSL, and then I’ve tried ones from L’Oreal, Maybelline and Max Factor; and I’ve got to tell you, I don’t really see much difference. For this reason, I’ve resolved never to bother splurging on an expensive mascara again so this Roller Lash (which will retail at £19.50!) is going to have to seriously impress me to change my mind.

So the question is, did it? Well, on the one hand I cannot deny that this is a very good mascara. It has a lovely formula which isn’t too thick and doesn’t clump, it made my lashes appear longer and I really like the curved brush which made it easier to apply and stopped lashes sticking together. However, is it any better than the Maybelline Falsies (retail price: £7.99) or the Soap & Glory Thick & Fast (£10)?? Not noticeably. Maybe it is a little bit better, but not double the price better.


Final Thoughts:


While there are many things I like about this mascara, most obviously the curved easy-to-use brush, and I will definitely enjoy wearing it, I just don’t think it’s worth the price. To justify spending nearly £20 on a mascara it would have to be out of this world amazing, and I don’t believe this is quite that. I think I will continue to use my regular drugstore mascaras and save money for products such as foundation, bronzer and highlighter, where I do feel you see a big difference between budget and high-end. Finally, if I honestly was going to splash out on a mascara just because, I would probably spend a few more pounds to buy one from Givency or Lancôme which have more of a luxurious wow-factor than Benefit.

Have you tried the Benefit Roller Lash Mascara? What did you think? Do you know of any high-end mascaras which you think are worth the hefty price tag? Or are you more of a budget girl like myself? Let me know in the comments below.

Thanks for reading,

Joanna xxxxx


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Hi, I'm Jo. A marketing girl with a love of bold lips, luxury skincare, delicious food, and travelling to new places. Continuing to blog all my adventures...

12 thoughts on “Benefit Roller Lash Mascara – Review

  1. Brill review Joanna ❤ I'm not convinced that anyone has to spend that much to get great lashes either! Like you said there are some high-end products worth the eye watering price tag but drug-store alternatives are just too good for me to justify handing over £20+ for something that works just as well as the cheaper alternatives, Karen xo

    Liked by 1 person

  2. Great review! I’m skeptical of high end mascaras and have tried my fair share, but always find myself going back to loreal! I hated bad gal, liked they’re real, and am curious about roller lash, but I share your same thoughts! I think the one and only high end mascara I go back to time and time again is the Clinique lash power! Great for sensitive eyes, smear proof, great brush, long lasting and washes away with warm water at the end of the day!!

    Liked by 1 person

    1. To be honest, I’m not sure. It definitely did leave my lashes nice and curled and it was long lasting, however I found the same results from using much cheaper drugstore mascaras too! For me it wasn’t noticeable enough to spend £20 on it xx

      Liked by 1 person

  3. Thanks for the review! I was wondering about this mascara. Though I find that drugstore mascaras seem to work the same or better than the high end ones do. Right now I am in love with the new Maybelline Lash Sensational mascara. With mascara not really lasting very long I’d rather just buy a drugstore version. ❤ xo

    Liked by 1 person

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