Time for another classic today…For those of you who don’t know, I have a category dedicated to those products which have achieved cult beauty status. Raved about by bloggers, makeup artists and celebrities, these are those fabulous items which all beauty lovers will have heard of.
And today it’s the … Urban Decay Eyeshadow Primer Potion
I swear about 75% of the makeup tutorials I’ve watched use this primer. Unbelievably though, I have never actually bought it! Finally, I decided that I had to get my hands on it just to see what all the fuss was about.
I love the appearance and packaging of this primer. I’ve always admired Urban Decay’s strong, futuristic branding which really stands out from the crowd. This bottle looks like a little purple and silver rocket with an easy-to-open screw top lid. The primer itself is actually quite different to how I imagined (I don’t know what I was expecting?!). It’s quite a thick, creamy formula and you only need a very small amount for each eye. There was a small downside in that it’s a little more difficult to blend than I was expecting and I find it can gather in the inner corner.
Well, I will definitely say that this 100% makes my eye makeup last a lot longer. I used to find that after I’d been out for a few hours, possibly in a hot sweaty bar or nightclub, my eyeshadows would start to melt into eachother so that by the end of the night I kind of resembled the Joker. Now, they stay put all night! I honestly can come home and my eye makeup will still look fresh. Obviously, even the best primer can’t keep your makeup looking flawless after several hours on the dance floor, but this comes close to it!
Is it worth the hype?
Definitely! It may be a little on the expensive side (£16 for a full-size bottle) but this will keep your makeup looking fresh and fabulous all night and it will last for ages!
Have you tried the Urban Decay Primer Potion? What did you think? Have you found any dupes which match up to it?
Thanks for reading,